Who doesn't know BTS? Boy band from South Korea which has many fans from various circles, also in various countries. BTS becomes the Hyundai Palisade advertising model. BTS itself not only stars in car advertisements but also uses them on several occasions. Like when you arrived at the prestigious Grammy Awards music awards event 2019, Rap Monster et al were seen getting out of the Korean SUV. Can not be denied, that BTS's success in promoting Hyundai cars immediately attracted the attention of netizens. Many said they applauded it because this car is not cheap, but quite a few were persuaded’ to buy just because they saw BTS driving it.
And it seems, not only in Indonesia, The Hyundai Palisade was well received. In the United States too the Hyundai Palisade has also received strong demand from US vehicle buyers since its arrival, In fact, this SUV has become Hyundai's fourth best-selling car in the United States. So far, Hyundai Palisade cars have sales of more than 56.700 unit, slightly more than what Hyundai sold last year, so it's no surprise that Hyundai is struggling to meet demand for the Palisade in the United States. However, This South Korean car manufacturer has planned to limit production of Hyundai Palisade cars in the United States. This is one of the things being considered for direct production of the Hyundai Palisade at Hyundai's Alabama factory in the United States, which also produces other utility vehicles such as the Hyundai Tucson, Santa Fe and now Santa Cruz.
Hyundai has several domestic factories, namely five in Ulsan, one in Asan and one in Jeonju and 10 overseas factories, namely four in China and one each in the United States, Czech Republic, Turki, Russia, India, and Brazil. Their combined capacity reaches 5,5 million vehicles per year. Hyundai shut down most of its overseas factories starting March amid fears of the coronavirus outbreak. All overseas factories resumed operations earlier this month, although not in full production. From January to May, Hyundai sales fell 26 percent be 1.288.629 vehicle from 1.748.911 units a year earlier.
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