Otodiva – Everyone has dreams, big or small, which could be real or just hope. The key to starting a life journey is to dare to take the first step, no matter how small it is. From this principle and the belief that small steps can produce big changes, Insurance Astra and the Dharma Bhakti Astra Foundation (YDBA) holding financial literacy events. This event, called Morning Talks with MSMEs #Simple Steps to becoming a Digitalpreneur & Smartly Manage Assets, held face to face at Gallery YDBA, Sunter (8/3), coincides with International Women's Day. This activity is specifically aimed at Micro, Small and Medium Enterprises (MSMEs) Woman. This is part of Astra Insurance's support for OJK's direction in increasing the financial literacy of the Indonesian people in 2024, one of which is prioritizing financial literacy and inclusion for MSME players.
In the event, MSMEs have the opportunity to learn about business digitalization through sharing from YDBA's Mandiri MSMEs, Leony Agus Setiawati. He shared his experience in implementing digitalization in his business in stages, including the use of social media and business bookkeeping applications. Leony also emphasized the importance of paying attention to four things when running a business: audience/person, business concepts and goals, attractive visual content, and company planning strategies and relevant marketing content. He also highlighted the importance of values in business, digital optimization in marketing and management, and encouragement to continue learning, train, and collaborate in business.
“On this International Women's Day, We hope that the mothers present today can show their role in the business world. Let's prove it, that women can contribute to Indonesia,he added.
In the next session, the Morning Talks with MSMEs talk show discussed the importance of risk management of owned assets. This material was delivered by the Business Unit Manager of Financial Institutions & Astra Insurance Banking, Aprilia Sri Wulandari. In his presentation, Aprilia emphasizes the importance of protecting one's assets and health to avoid detrimental risks. Even though the growth of MSMEs continues to increase, and MSMEs contribute greatly to GDP and employment, There are still many MSME players who lack education about the need for protection from risk. National Survey of Financial Literacy and Inclusion (SNLIC) by the Financial Services Authority (FSA) in the year of 2022 shows that the financial literacy of the Indonesian people is still low, including insurance literacy. It is hoped that this risk management material can help MSME entrepreneurs, especially women, in looking after and protecting their assets and themselves.
“Some risks can actually be predicted. We can avoid this by mitigating these predictable risks by providing insurance protection. So that if one day this risk occurs, we no longer need to bite our fingers and the business we are involved in can remain eternal from generation to generation.. Because it would be very unfortunate if a business that had been built in such a way with extraordinary dedication could go bankrupt in an instant just because it was not prepared for adverse events that befell it.. Through this #SimpleSteps public relations campaign, Astra Insurance wants to invite people to dare to take steps that may seem small but are meaningful impact large and long-term ones such as insurance. Because we believe in starting by taking small steps, we can make progress consistently, build good momentum, and clarify the goals to be achieved so as to create peace of mind on every page of life,” Tutur Head of PR, Marcomm, & Astra Insurance Event, Laurentius Iwan Pranoto.
Financial literacy activities, talk show Morning Talks with MSMEs for female MSMEs in collaboration with YDBA is part of the #SimplySteps public relations campaign initiated by Astra Insurance to realize the four SDGs points, including Quality Education., Gender equality, Decent Work and Economic Growth and Partnerships to Achieve Goals. In line with the vision of Astra Insurance "Bring Peace of Mind to Millions” at every phase and moment of life to consistently support every step of change, It is hoped that this activity and the #SimpleSteps public relations campaign can be used as a stepping stone and voice of encouragement for customers and the community to start implementing resolutions that provide a positive influence to create peace of mind for yourself and your surrounding environment for today and the future. More complete information regarding this public relations campaign can be obtained via the Instagram account @bisnisastra.
