Otodiva – PT. Krama Yudha Tiga Berlian Motors (KTB), which is the official distributor of trucks and buses Mitsubishi FUSO in Indonesia, managed to remain number one in the truck and bus market for as long as 53 year, you know! Then they just announced a new strategy for this year 2024 to remain the best in the truck and bus market, at the Media Gathering event date 8 Last March.
Earlier in the year 2023, The condition of the commercial vehicle market in Indonesia is experiencing quite volatile dynamics and is experiencing a decline in demand of up to 9% when compared to last year, with as much market volume 84.957 unit. Even though market conditions are full of challenges, Mitsubishi FUSO continues to succeed in maintaining its position as Market Leader by achieving a Market Share of 39,2% or equivalent to 33.283 unit. The biggest contributor to these sales came from Canter in the light duty truck class (LDT) as much as 29.062 units by market share 53%. Meanwhile in the medium duty truck class (MDT), Fighter X recorded positive growth with market share 18% or as much 4.179 unit.
Apart from sales, Mitsubishi also focuses on after-sales service. They expanded after sales services such as Bengkel Siaga 24 Jam, parts depo, and mobile workshop services. They also increased their total number of dealers 222, so that Mitsubishi Fuso is closer to consumers. They also continue to be innovative, by creating a Digital Operation MyFuso App & Telematic Runner 3.0, create better services and be closer to consumers digitally.
Aji Jaya, Sales & Marketing Director PT. Krama Yudha Tiga Berlian Motors said, “from the after-sales aspect, Mitsubishi FUSO managed to record the highest spare part sales record in 2018 2023, up to 17% compared to years 2022. "With the increasing number of spare part sales, of course our goal is to guarantee the availability of spare parts throughout Indonesia, making it easier for consumers to carry out maintenance and repairs on their operational vehicles."
In year 2024, KTB targets to continue to increase Mitsubishi Fuso's market share to 41% or grow as big as 1,8% with total units 34.850. "We will carry out a "customer-first" strategy to achieve that target. We are committed to always innovating not only products but also the latest services and technology that are suitable for consumer businesses. Fuso will listen to consumer input and provide the right business solutions according to consumer expectations and needs", added Aji Jaya.
Some coping strategies 2024 is to provide products and services tailored to character, area, and consumer business types, improving dealer services by adding dealers with Fuso Pro-Shop status, and digitalization by developing the Runner feature, namely the Runner Workshop.
Welcoming the month of Ramadan, Mitsubishi Fuso also provides various service promos that are profitable for its consumers. Among them, For consumers who want to get fast service treatment with the Fast Lane facility, there are discounts 10% for replacing oil filters and diesel filters, discount 20% for engine oil, and discounts 10% for workmanship services. Besides that, Standby Workshop 24 Hours and Mobile Workshop Service also remain fully operational during the months of Ramadhan until Eid.
Further, in July 2024 This, Mitsubishi FUSO will officially launch the electric truck, namely the eCanter. The initial stage of sales will be carried out in the Jabotabek area, with the main target being the logistics business sector. With these new strategies, Mitsubishi FUSO is determined to strengthen its position as a Mitsubishi FUSO distributor in Indonesia and continue to meet the needs of consumers from various industrial sectors.
