Otodiva – On this Eid al-Fitr holiday, Southeast Asia's largest used car buying and selling platform, Car, wants to remind us that every journey is as important as the destination. The latest special film from Carro tells a story with the theme of our relationships and memories with loved ones on every trip home.
Titled 'Who is Siti??’, This film tells the story of a family who is stuck in a traffic jam while traveling home. But everything changed when Grandma insisted that they follow an orange car. Is Grandma just having fun to liven up the atmosphere?? Or Grandma actually sees a family member she hasn't seen for a long time?
Regional Head of Marketing Carro, Katherine Teo said, “Going home can take hours, but every trip, even every traffic jam, will be a memory with a family. The journey home was important, and that is why we are committed to providing quality, safe vehicles that enable people to return home without worry.”
"After last year's touching film which highlights the importance of returning home, we think it's fitting that this year's film shows that the journey itself is just as rewarding,” ujar Creative Director Cart, Simond Chew. “We also want to break expectations and change the theme of the Eid al-Fitr story which is usually heart-wrenching. What better way to tell an exciting homecoming story, if not with a car chase adventure full of high intensity and comedy.”
Country Head Carro Indonesia, Bryan Tan said, “Everyone can go home, but every car and every journey of every family is unique in its own way, wherever you come from. We hope to inspire many people to create their own family traditions on their homecoming trips, and make it an important memory that will always be remembered for decades to come."
This film can be watched at Carro Indonesia YouTube channel, and also launched in Singapore and Malaysia.
Celebrate the festive season with prize vouchers and draws
As part of the Eid al-Fitr celebration, Carro offers prize draws and discounts of up to IDR 20 million for selected Carro Certified cars 18 March to 30 April.
By purchasing a certified car Car Certified in period 18 March to 30 April, get the chance to win a total lottery prize worth up to IDR 20,000,000! iPhone giveaway available 15 worth IDR 15,500,000, 2 32” Smart TV worth IDR 1,850,000 each and 2 JBL Go Portable Speakers worth IDR 400,000 each!
