OTODIVA — The Xiaomi SU7 electric car is present globally. The technology giant from China is known for its line of affordable but quality smartphones, now go further. Date 3 April witnessed Xiaomi opening a new page in the automotive industry with the launch of the SU7, His first electric car is ready to shake Tesla's dominance.
The increasingly crowded electric car market with new competitors does not make Xiaomi afraid. In fact, with confidence, CEO Xiaomi, She Jun, announced the price of the SU7 which turned out to be more affordable than the Tesla Model 3, the best-selling electric car on the market. This strategy is nothing new for Xiaomi, which always targets consumer pockets with quality products but at low prices.
The Xiaomi SU7 electric car is priced starting from US29,900 or the equivalent of IDR 473 million, for the standard variant with a BYD LFP 73.6kWh battery and a single 220kW rear motor. Meanwhile, the Pro variant is equipped with a CATL Shenxing LFP battery which is cold weather resistant, capacity 94.3 kWh, valued at US34,000 or Rp. 538 million, offers a range of up to 515 miles in China's test cycle.
Not only that, The Xiaomi SU7 electric car also offers a Max variant, with a CATL performance battery 101 kWh and 800V fast charging powertrain for USD 41,500 or Rp. 657 thousand. This variant promises impressive acceleration, reach 2.78 just seconds.
Lei Jun promises that Xiaomi electric cars will be sold at prices close to their production costs, it could even be cheaper. This is Xiaomi's strategy which has proven successful in the mobile phone market with the Redmi product line.
Xiaomi SU7 Electric Car Specifications
In terms of specifications and features, SU7 is not messing around. Uses Xiaomi's own Hyper OS operating system, The car is equipped with Xiaomi Pilot driver assistance option, high resolution camera, LiDAR, and ultrasonic sensors – a feature that Tesla long abandoned to reduce production costs.
The development of the SU7 only took a few years thanks to Xiaomi's large dedicated team of engineers. Collaborations with state automotive conglomerates also streamline manufacturing processes and navigating regulatory hurdles.
Date 3 April marks the start of deliveries of the standard and Max SU7 variants to consumers, while the Pro model is awaiting release in May. In 30 the first minute orders opened, Already 50.000 units sold out, indicates high market enthusiasm.
Lei Jun also teased that Xiaomi won't just stop at SU7. End of this year, they plan to launch the first electric SUV, providing more options for EV fans.
The big question hanging in the air is, “Will Xiaomi SU7 enter the Indonesian market??” With huge potential for the automotive market in Indonesia, The arrival of the Xiaomi SU7 is certainly highly anticipated. However, to date, Xiaomi has not provided official confirmation. One thing is certain, The presence of the SU7 marks a new era of competition in the electric car market, and Tesla may need to prepare for a price and technology strategy battle.
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