Otodiva – PT. Krama Yudha Tiga Berlian Motors (KTB), official distributor of commercial vehicles Mitsubishi Fuso in Indonesia, succeeded in winning the prestigious Gold Champion award in the commercial vehicle category at the Ninth Indonesia WOW Brand event 2024 organized by MarkPlus Inc.
Indonesia WOW Brand Award 2024 is an awards event that provides recognition to 300 brands with the highest level of support from consumers, based on a survey conducted by Markplus Insight. This survey refers to the customer path concept in WOW Marketing which includes 5A, namely Aware, Appeal, Ask, Act, and Advocate. The survey results were obtained from 500 respondents with a range of ages 17 until 56 year, consisting of employees, businessman, and housewives. MarkPlus, Inc stated that Indonesia WOW Brand 2024 is a form of appreciation for the brands most recommended by customers.
Gold Champion was successfully achieved by Mitsubishi Fuso
Mitsubishi Fuso won first place and won the Gold Champion title in the commercial vehicle category. This is not the first time for Mitsubishi Fuso, because earlier in the year 2023 has also won the Gold Champion title and defended it again in 2018 2024. This award was handed over directly by Iwan Setiawan, MarkPlus CEO, Inc, and accepted by Sudaryanto, General Manager, Business Communication Unit, PT. Krama Yudha Tiga Berlian Motors.
Sudaryanto stated, “We at Mitsubishi Fuso feel proud and grateful for this award. We thank the public and consumers for the trust that has been given. This award also proves that Mitsubishi Fuso is the brand most recommended by consumers for commercial vehicles. This motivates us to continue developing branding and marketing strategies that are appropriate to market conditions, technological development, and the ever-changing needs of consumers.”
The Indonesia WOW Brand Award also provides insight for industry players regarding the position of their brand compared to competitors, segmentation and consumer behavior towards brands, potential user migration from competing brands, as well as recommendations for various industry categories. Apart from Mitsubishi Fuso, Indonesia WOW Brand award 2024 also awarded to brands from other industries such as transportation, logistics, financial services, government public services, high-tech properties, consumer goods, and resource and utility infrastructure.
