Otodiva – SEVA, car search platform from PT Astra Auto Digital, recorded a significant spike in sales at the beginning of this year. In their official report, SEVA managed to sell more than 3.500 new car units during the Quarter 1 2024, recorded an increase 25% compared to the same period the previous year which reached 2.800 unit.
According to Handoko Liem, ITS CEO, This success cannot be separated from their strategy which focuses on ease and speed of transactions through superior features such as car discovery, loan calculator, and instant approval. The Instant Approval feature in particular provides clear credit approval in less than 30 minute, very easy for consumers, especially those who buy their first car online.
“At the moment, Online car purchasing is no longer something strange for consumers. We are committed to providing a safe car shopping experience, comfortable, and efficient,” said Handoko Liem at the Astra Financial Media Workshop 2024 in Bandung.
Data from SEVA also shows a trend of increasing interest in Low Cost Green Car vehicles (LCGC), especially from Toyota and Daihatsu, like the Toyota New Calya, Toyota Agya, Daihatsu Ayla, and Daihatsu Sigra.
As part of the Astra Financial ecosystem, SEVA is integrated with financial services from Astra Credit Companies (ACC) and Toyota Astra Financial Services (TAF), as well as insurance from Garda Oto (Astra Insurance). This allows SEVA to offer various car brands from the Astra brand and other trusted partners such as Toyota, Daihatsu, Isuzu, BMW, and Hyundai.
The #It'sTimeToHaveACar campaign launched by SEVA is not only aimed at increasing sales, but also provide education to consumers about the importance of safety and comfort when driving, especially for long distance travel and daily needs.
With this positive achievement, SEVA is increasingly establishing its position as the main choice for consumers who are looking for convenience in buying a new car online. Estimated, This positive trend will continue along with the increasing adoption of technology in the automotive industry in Indonesia.
