Otodiva – At the Gaikindo Indonesia International Auto Show exhibition (GIIAS) 2024, PT Honda Prospect Motor (HPM) conducted a survey regarding the ideal price for the Honda Step WGN. The results show that the majority of consumers expect this medium MPV car to be priced below Rp 700 million.
The survey resulted in the conclusion that more than 40 percent of consumers want the Honda Step WGN to be sold at a price in the range of Rp 650-699 million. Meanwhile, 8 percent of consumers expressed a desire for this vehicle to be priced at around Rp 700 millions. Besides that, 24 percent of respondents hope the price will be below Rp 650 million.
Respond to the price request, Marketing Director PT HPM, Yusak Billy, stated that his party would try to set prices in accordance with consumer wishes.
“We try to keep the prices in line with consumer demand. Because the highest demand is in the range of Rp 670-675 million maximum. We will try, one more time, depending on what the conditions are,” said Yusak Billy when met at ICE BSD, South Tangerang.
However, Billy cannot confirm when the Honda Step WGN will go on sale in Indonesia. Nevertheless, he hopes that the vehicle can be marketed as soon as possible, even if possible, next year.
“With this much enthusiasm, we really hope to be able to launch it in 2025. We really consider being able to launch as quickly as possible,” he added.
As additional information, PT HPM has not yet revealed the complete specifications of the Honda Step WGN for the Indonesian market. However, clear, This vehicle has long dimensions 4.830 mm, wide 1.750 mm, height 1.845 mm, and wheelbases 2.890 mm.
The latest generation Step WGN is also equipped with Honda Sensing technology. These advanced safety features include the Lead Car Departure Notification System (LCDN), Collision Mitigation Brake System (CMBS), Lane Keeping Assist System (LKAS), Road Departure Mitigation (RDM), Adaptive Cruise Control (ACC), and Auto High-Beam.
With various superior features and the latest technology, The Honda Step WGN is expected to meet the needs and expectations of consumers in the medium MPV segment. HPM's steps to adjust prices to consumer demand shows their commitment to providing the best products that suit the purchasing power of the Indonesian market.
Let's wait for the official announcement from PT HPM regarding the price and complete specifications of the Honda Step WGN. With support and enthusiasm from consumers, It is possible that this vehicle will soon be launched on the Indonesian market in the near future.
