Otodiva – Chinese car manufacturer, BYD (Build Your Dreams), has succeeded in surpassing Wuling in terms of sales of electric cars in Indonesia. Competition in the country's electric vehicle market is increasingly heating up, especially with the entry of many new brands that offer environmentally friendly mobility. The fact that BYD now occupies the top position is proof that the automotive landscape in Indonesia is experiencing a significant shift.
Based on wholesale data (delivery from factory to dealer) which is managed by the Association of Indonesian Automotive Industries (Gaikindo), BYD now dominates electric car sales in Indonesia. In August 2024, Their three electric car models managed to occupy the top five positions in the list of best-selling electric cars.
August Electric Car Sales 2024
BYD's biggest sales in August 2024 coming from the BYD Seal model, which recorded a distribution of 1.251 unit. This was followed by Atto 3 who took second place with 992 unit. No less competitive, the Dolphin model took fourth place in total distribution 416 unit.
Meanwhile, even though Wuling is not in the top position, its two flagship models remain in the top five. Wuling Air ev occupies fifth position with as much distribution 404 unit, followed by Wuling Cloud EV in sixth place with 340 unit. Another model from Wuling, namely BinguoEV, also managed to occupy 11th position in sales 133 unit.
Wuling's Response to Competition
Facing pressure from BYD, Wuling Motors looks calm and optimistic. Marketing Operations Director Wuling Indonesia, Liu Yan, considers that the presence of many new brands in the electric car market actually provides benefits for Indonesian consumers. According to him, more and more choices are available, the better it is for people to choose environmentally friendly vehicles.
“For Wuling Air ev, Our market share is indeed at number five, but if you look at the overall performance, Wuling is quite stable from January to August 2024. This is a positive development, both for industry and consumers. We also recently launched a lifetime guarantee for electric car components, as well as various maintenance promotions,” explained Liu Yan when met in North Jakarta, recently.
Wuling doesn't seem to only focus on sales, but also on better after-sales service for their customers. In this case, Wuling provides various conveniences for electric car owners, such as a lifetime guarantee for important components such as batteries, drive motor, and controllers. This step is certainly an added value for consumers who are looking for security in long-term electric car investments.
Wuling's Strategy in the Midst of Competition
Wuling's relaxed attitude towards competition shows that they are still confident in their position in the market. In their view, Wuling's stable performance during the first eight months of the year 2024 This is proof that their products are still in demand by consumers. Besides that, Their focus on customer service and lifetime guarantee is expected to maintain consumer loyalty.
Although BYD has dominated sales in recent months, Wuling doesn't seem to see this as a big threat. Vice versa, they focus on improving service and product innovation. With increasingly fierce competition, Steps like this are necessary to remain relevant in a dynamic market like Indonesia.
Electric Cars in Indonesia: A Growing Market
Along with increasing public awareness of the importance of environmentally friendly vehicles, The electric car market in Indonesia is predicted to continue to grow in the next few years. BYD may have stolen the show with its impressive sales figures, but brands like Wuling, with strong after-sales service, still has a solid place in consumers' hearts.
It is important to note that the electric car market in Indonesia is still relatively young and continues to grow. Therefore, A brand's position in the market can change over time, depending on product innovation, marketing strategy, and after-sales services offered by each company.
In this competition, consumers will benefit, because they get more vehicle choices that are not only environmentally friendly, but also supported by comprehensive services from the manufacturer.
Competition in the Indonesian electric car market is increasingly fierce, with BYD successfully overtaking Wuling as the sales leader. However, Wuling remains optimistic and focuses on sales stability and good after-sales service. For consumers, This increasingly fierce competition certainly provides benefits in the form of a more varied choice of electric cars and better after-sales service.
