Otodiva – Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) has once again hit the Indonesian automotive market by presenting the latest version of the Mitsubishi Pajero Sport at the Gaikindo Indonesia International Auto Show (GIIAS) 2024. As SUV mainstay, This new Pajero Sport has several significant updates compared to the old version, especially from the exterior and interior.
In the development process, MMKSI conducted in-depth research to understand the wants and needs of Indonesian consumers. Based on this research, Consumers want vehicles that are not only strong and tough, but also comfortable to use in everyday life. Besides that, The element of prestige is also an important factor in consumers' choice of SUV in this segment.
"The consumer profile for this segment mostly comes from the upper middle class who are looking for a vehicle not only to support their daily needs, but also as a symbol of pride,said Guntur Harling, Manager Product Strategy PT MMKSI, on Wednesday (25/9/2024).
Most consumers in Indonesia, continued Guntur, actually don't use Pajero Sport for offroad needs. However, offroad features are still maintained, At the same time, improvements have been made to the comfort and technology offered. “Even though the Pajero Sport has good offroad capabilities, we focus more on comfort, with the addition of new features and updates to the interior design,he added.
New Pajero Sport Interior Changes
One of the biggest refreshments offered by the new Pajero Sport is in the interior. Mitsubishi seeks to improve passenger and driver comfort with a variety of new features designed to create a better driving experience.
Car seats now come with a new design equipped with heat guard technology, which allows the seat to reject heat from outside the vehicle. This feature is very useful, especially in tropical climates like Indonesia, where the temperature in the car can increase quickly when exposed to sunlight.
Besides that, The latest Pajero Sport is also equipped with NanoeX technology in its AC system. This advanced technology not only works to keep the temperature in the cabin cool, but it also has the ability to kill bacteria and inhibit their growth. More than that, NanoeX is also effective in eliminating unpleasant odors, creating a more comfortable and healthier cabin for passengers.
Atsushi Kurita, President Director of PT MMKSI, explained that the latest Mitsubishi Pajero Sport combines luxury, flexibility, and advanced technology to produce an SUV that is not only visually appealing, but also provides optimal comfort. “The new Pajero Sport design is not only charming, but also designed to provide an extraordinary driving experience,Kurita said.
More Modern Exterior Design
Not only from the interior side, Updates were also made to the exterior. The exterior design of the new Pajero Sport is more modern and classy, emphasizes the tough and premium character inherent in this SUV. Although it still maintains the aggressive characteristics of the Pajero Sport, changes to the grill, front lamp, and the rear bumper provides a fresher and more dynamic appearance.
This change is aimed at balancing the tough impression of an SUV and the needs of consumers who want an elegant vehicle to support an urban lifestyle.
Engine Performance and Safety Features
In terms of performance, The new Pajero Sport comes with two diesel engine variants. The Dakar variant is equipped with a 4N15 engine which is capable of producing power 181 PS and torque 430 Nm, while the Exceed and GLX variants use the 4D56 engine with power 136 PS and torque 324 Nm. These two variants are designed to provide optimal power in various road conditions, both in urban and off-road terrain.
For safety features, The latest Pajero Sport is equipped with various advanced security systems. Some of them are 7 airbags, EPB braking system with BA, and the Hill Descent Control feature to assist the driver when crossing downhill roads. Besides that, Pajero Sport also has an 8-inch digital driver display, roof monitor 12,1-inch, as well as an 8-inch touchscreen audio system that supports Apple CarPlay and Android Auto. These features are designed to provide comfort and easy access to technology while driving.
The latest Pajero Sport clearly offers many improvements compared to the previous version, both from the interior and exterior. A combination of more modern designs, advanced technology, as well as enhanced safety and comfort features make this SUV an ideal choice for those who want a tough yet comfortable vehicle for everyday life. Mitsubishi has succeeded in presenting innovations that not only strengthen the Pajero Sport's character as a tough SUV, but also pay more attention to the comfort needs of drivers and passengers.
