The Covid-19 pandemic has forced all business sectors to come up with new ideas in order to maintain their business. One of them is the business sector in the airline sector which was greatly affected and almost collapsed.
Innovation or new ideas must continue to be developed in order to find solutions. This has also been implemented by one of the well-known airlines in Asia, namely Air Asia. The company, which has long been synonymous with airlines, has launched a new service, namely ride hailing or an online transportation platform called 'airasia ride'..
Reported from SindoNews.com, MTI Transportation Observer, Djoko Setijowarno said, The Malaysia-based LCC airline's expansion into the digital transportation business cannot be separated from the effects of the pandemic. Because, during mobility restrictions, People's traveling activities are decreasing, especially by plane.
“That's because of the effects of the pandemic. One of them is because now official events can be done virtually. This convenience will reduce business trips," said Djoko to MNC Portal Indonesia (MPI)
Djoko added, AirAsia's decision to expand its business into ride hailing was due to nothing other than business. Because, according to her, In the midst of a pandemic situation like now, only creative people are able to survive.
This ride hailing launch only took effect in Malaysia. However, It is predicted that there is an opportunity for 'Airasia Ride' to be present in Indonesia. "There could be some later. Because Indonesia is the biggest market. But hopefully the rates charged to our consumers are not as big as the online transportation that now exists in Indonesia,he added.
Previously, AirAsia Group, through its subsidiary Airasia Digital, has announced that it will take over Gojek's operations in Thailand.
As part of that collaboration, Gojek will become one of the shareholders in the AirAsia Group super app built by Tony Fernandes, bos Airasia Group.
