The global shortage of component supplies also had an impact on Honda production in Indonesia, especially during last August and September, which ultimately causes disruption in the supply of cars for consumers. Nevertheless, Currently, Honda has been able to increase production volumes gradually and continues to strive to accelerate the fulfillment of consumer demand.
Reporting from Honda Indonesia, Disruptions in the supply of components for production that have occurred over the last few months have particularly impacted products with production volumes and high demand from consumers such as the Honda Brio, Honda HR-V, and Honda CR-V. Disruptions to the supply of these models also had an impact on Honda's retail sales last September.
in total, Honda recorded sales of 3.362 retail car units throughout September 2021 Then, with the largest sales contribution coming from the Honda City Hatchback RS which sold as many as 1.053 unit. Meanwhile, the Honda Brio sold 1,027 units, which consists of as many Honda Brio Satya 811 units and Honda Brio RS as many 216 unit.
Next is the Honda HR-V 1.5 L sold as many as 690 unit, New Honda CR-V as much 175 unit. Meanwhile, Honda Mobilio sold as many as 127 unit, Honda BR-V as much 125 unit, HR-V 1.8 L as much 63 unit, New Honda Civic Hatchback RS as many as 60 units and as many New Honda Odysseys 22 unit.
Meanwhile in the sedan segment, The All New Honda Accord sold as many as 12 units and as many Honda Civics 6 unit. The Honda City and Honda Civic Type R each sold as much 1 unit. in total, Honda has recorded sales of 68.376 units from January to September 2021, or increase by 23% when compared with the same period last year.
Yusak Billy as Business Innovation and Marketing & Sales Director of PT Honda Prospect Motor said, "We express our deepest appreciation to consumers for the still high demand for Honda products, although currently there are still disruptions to car deliveries due to a shortage of components for production.
We also apologize to consumers who were forced to wait longer to get their cars, and now we have started to increase production and speed up car deliveries to our dealers throughout Indonesia. We will try to fulfill the requests of Honda consumers who have placed orders as soon as possible 1 until 2 next month."
To maintain consumer demand, This October, Honda is again offering a sales program entitled "Come on, Just buy a Honda!”. in this program, Consumers will still get various benefits ranging from additional value to free maintenance costs.
Consumers will get a bonus in the form of free periodic maintenance fees (Service + parts s/d 50.000 km or 4 year) especially for purchasing Honda Mobilio, Honda BR-V, New Honda CR-V and Honda City Hatchback RS. Especially for Loyalist/Education/Medical Worker consumers who purchase the New Honda Brio & The Honda HR-V will also get a bonus in the form of free periodic maintenance fees (Service + parts s/d 50.000 km or 4 year).
Not only that, Honda also provides a special Cheerful Promo for purchasing the Honda Mobilio, and Honda BR-V up to Rp 4 million. Convenience is also provided to companies or employees who use the Car Ownership Program facilities (COP) who want to make a purchase, will get a Fleet Sales Package of up to Rp 15 million to purchase Honda Civic Turbo and Honda Accord cars.
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