Competition in the motorcycle market is quite cruel. If you are unable to innovate, of course it will be eliminated slowly. As a result, Production had to be stopped and the factory closed.
Just look at the motorcycle manufacturers in Japan that have mushroomed. it, There are only four large manufacturers left who are able to compete in the global automotive market. Following 4 a motorbike manufacturer that was once famous, however, now only the story remains:
Victory Motorcycles
This manufacturer from the United States is synonymous with cruiser motorbikes, bageer, and touring in his prime. However, Victory Motorcycles was forced to stop production and eventually closed. Polaris, owner of Brand Victory, also stated that its subsidiary was not strong enough to compete with other big brands. Ironic, in the beginning 2017 Then, This manufacturer was officially closed due to minimal profits.
Maserati
This Italian brand is actually still successful, especially in Europe with car products. It turns out, Maserati also launched its own motorbike. Its prestige also rose because it had the best performance in its class in the 1950s. Sadly, Maserati Motorcycle's progress had to stop in the 1960s because it experienced a financial crisis and was forced to close.
Laverda
Same with Maserati, Laverda also comes from Italy. This manufacturer released its first motorbike in 1949 ago and immediately took part in the Milan Toronto Endurance racing event with 75cc and 125cc engines. Then, they are expanding to larger machines, 500cc, 650cc, and even 1,000cc.
Dear, on 1984, Laverda was forced to close because it was unable to make a profit. His name had revived after being under the auspices of Aprilia. Unique, year 2004, The name Laverda was actually retired after Aprilia joined the Piaggio Group.
Bridgestone
The name Bridgestone is now synonymous with high-tech motorbike tire brands. It turns out, This Japanese manufacturer also produced motorbikes after World War II. The product was also famous, like the Bridgestone GTO 350 and GTR 350.
Ironic, It was actually rumored that Bridgestone had stopped production due to threats from other Japanese motorbike manufacturers who would stop ordering Bridgestone tires as an OEM.. It is considered that tire sales are profitable, Finally, their motorbike line is now just a memory.
