The history of Royal Enfield began modestly at a factory located in the city of Redditch in 1901. At the moment, Royal Enfield has become the oldest motorcycle brand in continuous production and a symbol of preserving its heritage of understated and authentic classic motorcycle design.. Sticking to a design philosophy that is simple and long-term oriented, Royal Enfield has spent more than a century traversing the world's toughest terrains, and creating unforgettable experiences and legendary stories. Now Royal Enfield is preparing to celebrate its monumental 120th year.
To mark this achievement, in the year of 2021 This, Royal Enfield will undertake various initiatives around the world to commemorate the long legacy and journey of motorcycling with fans and communities.
Siddhartha Lal, Managing Director Eicher Motors Ltd, said “120 years is a very long legacy for this brand. Royal Enfield is not just an ordinary motorbike brand, but more than that. For years, we continue to strive to remain authentic to the roots, appear unique and different from the others, as well as establishing an easily accessible genre of recreational motorcycling, inclusive, pleasant, dan tetap relevan melampaui berbagai dekade.”
Royal Enfield has a rich cultural heritage that extends beyond national borders. These classic motorcycles have stood the test of time and have created many motorcycling records and memories. One prime example is Winifred Wells, Motorcycle pioneer and Royal Enfield legend. In the year of 1950, he rode a Royal Enfield Bullet 350cc from Perth to Sydney and back he covered a distance of more than 5.500 miles only deep 22 day. Less than 2 years later, accompanied by his father, Winifred returns to explore the Australian continent, cover almost the distance 10.000 miles deep 65 day, and struggling to brave temperatures that reached 44°C.
Royal Enfield juga merambah ke Asia Tenggara dalam beberapa dekade terakhir. Dealer Royal Enfield telah hadir di Singapura sebelum dan setelah Perang Dunia Ke-2. The name became increasingly popular in the 1950s, where Singapore is the distribution center for the entire Southeast Asia region.
In the year of 1947 there is a very satisfied customer, stunt rider Lan Send Fook, who purchased his Model G 350cc from a Singapore distributor. “I've never ridden a better bike, the motorbike engine does not vibrate, even at high speed. This motorbike is very stable and can turn smoothly,” he said. All of these factors are important when you want to ride at speed 30 mph while standing on the gas tank!
Time period 120 This year is proof of the journey of eternal resilience. Royal Enfield has managed to overcome challenges and stay true to its core principles, namely producing simple motorbikes, easy to access, and attractive. As part of a long history, Royal Enfield managed to survive through two World Wars, The factory was almost closed in 2018 1967 and 1977, and emerge victorious in a journey that tests the endurance of man and machine. To date, Royal Enfield remains a relevant brand and is idolized by riders from all backgrounds.
