In the midst of the current pandemic, Many companies are experiencing internal and external crises. The case is different with MG Motor Indonesia, despite experiencing many challenges in the midst of a pandemic, apparently this did not dampen their persistence. Even though it's new 2 year of setting foot in Indonesia, MG is increasingly strengthening cooperation with a number of domestic partners to create a better network and after-sales service.
MG proved this by introducing its new outlet, which is the third form of collaboration with Andalan Motors Group which is located in Buah Batu, Bandung. Previously, this collaboration had produced results 2 fruit outlets located in Samanhudi and Pondok Indah, Jakarta. MG Buah Batu is the largest outlet under Andalan management. Andalan itself has scored MG car sales figures throughout the year 2020, This investment with fantastic value is the first step for both of them to start the year 2021 better.
“Melihat potensi area Buahbatu serta pengalaman Andalan dalam
processing the West Java region, We are confident that MG's presence will be able to redefine the expectations of automotive enthusiasts in Indonesia, especially the Bandung area and its surroundings,” ungkap Rendi Radito, Sales and Network Director MG Motor Indonesia.
The official outlet is as wide as 1.200 m2 is located on Jl. Fruit Stone No. 302, Cijagra Kec. Longkong, Bandung and offers complete 3S services, namely sales, service, as well as spare parts to become a one-stop service for MG owners who live in Bandung and surrounding areas.
Entering the showroom area 618 m2, Visitors will immediately be presented with two of MG's flagship SUVs, namely MG ZS and MG HS. Supported by a working bay as wide as 581 m2, This official workshop can handle up to 7 vehicle at a time with the capacity to serve up to 14 car per day. While relaxing, waiting and enjoying tea and coffee, use Wi-Fi facilities.
Apart from collaborating with Andalan, MG also collaborates with Eurokars, Hascar, Galesong, Engine call, TPM, and Mimosa and build as much 14 official outlets in Medan to Manado.
To make it easier for consumers, MG has officially collaborated with BCA Finance, SGMW Mutifinance Indonesia, Maybank Finance, Mandiri Tunas Finance, and Mega Auto Finance which is ready to offer profitable payment schemes. Until February 2021 This, MG has recorded total sales of more than 450 unit MG ZS from MG HS.
Meanwhile, in terms of marketing strategy, MG also greeted its consumers by holding exhibitions in several Bandung shopping center areas, one of them at Trans Studio Mall on the date 31 March to 4 April 2021. Prospective consumers can try for themselves what it's like to drive the MG ZS and MG HS, and get a discount of more than IDR 17,500,000 for every purchase through the MG UpGreatDeal program.
This includes free maintenance costs up to 100.000 km or 5 year, including spare parts and service, as well as the MG Hygiene Healthy Kit in the form of a Car Air Purifier and Car UV LED Sterilamp. More than that, Potential customers can also enjoy installment interest 0% until 3 year, warranty 5 year without kilometer limit, as well as free Thule vouchers worth IDR 2 million.
