Facing increasing digitalization during the pandemic, Various business sectors are starting to prioritize digital platforms to carry out various activities, including marketing. TikTok, short video distribution platform, shares insights on how users respond to automotive content on TikTok and how automotive brands can take advantage of this trend to improve business performance.
Digital platforms are channels that the automotive sector, in particular, needs to rely on to be able to survive in current conditions. This was revealed in the Inventure findings, consulting and research company entitled Automotive Industry Outlook 2021 What highlights one of the developments in the automotive landscape this year is the importance of developing digital customer channels.
Digitalization is important to respond to the current economy which wants to reduce direct contact during the pandemic. Business players must start embracing consumers through digital channels by carrying out promotions using digital marketing channels to sell motor vehicle products to consumers.
“Ini momentum yang perlu dimanfaatkan dengan baik bagi brand otomotif untuk semakin meningkatkan keberadaan mereka di platform digital agar lebih banyak audiens yang terjangkau di tengah keterbatasan akses secara offline,” kata Kukuh Kumara, General Secretary of GAIKINDO.
Automotive content on TikTok is also starting to attract the attention of users, marked by an increase in the number of views of up to 5,1 doubled since last year. Not just to enjoy content, based on the results of a TikTok survey of hundreds of users in Indonesia, more than 70 percent of respondents felt interested in buying cars of all types, especially petrol fueled.
In the automotive category, various trends were created so that many TikTok users who specialize in the automotive sector created creative content. Starting from inspiration for uploading automotive content from hashtags #Mobil, #Motor, #Sunmori, and #Automotive, information about automotive tips such as car reviews or tips for breaking through anti-strike floods, to entertainment content that highlights advanced features in cars
TikTok provides an opportunity for businesses of all sizes to connect with users. Through short video format, Brands can inspire audiences through creative content and direct interactions supported by the advertising solutions that this application offers. To find out more about product explanations, case study, and a guide for Business, please visit https://www.tiktok.com/business/id.
Read too : https://otodiva.com/2021/07/06/tips-menghindari-kecelakaan-motor-saat-hujan/
