OTODIVA — Usai memberikan preview SUV Mitsubishi terbarunya, Mitsubishi confirmed that it would launch it for the first time in Indonesia through the GAIKINDO Indonesia International Auto Show (GIIAS) 20231.
Previously, Mitsubishi Motors has also released information through several teasers as an indication of the production model of The New SUV, including design, drive mode with four options, and also Dynamic Sound Yamaha Premium , a sound system that was first developed and will first be installed on a Mitsubishi Motors model, for development cooperation with Yamaha Corporation.
According to Mitsubishi, The Compact SUV segment has been present in the Indonesian market for a long time, However, recently its popularity has continued to rise. In the last two years, This segment has grown more than 50 percent with many brands in play, and many new entrants are being launched aggressively.
Entering the market in this segment, Mitsubishi Motors will face competitors who have technology, the latest models and features that offer a wide variety of choices for consumers. To adjust to this situation, then Mitsubishi's compact SUV model needs to be a 'game changer', following in Xpander's footsteps 2017, when entering the small MPV market which is the most popular segment in Indonesia.
“Dengan pengembangan dari desain, features and technology based on in-depth research and tests based on ASEAN consumer needs, The New SUV comes with full power to be the best travel companion for the Indonesian people's life journey,” jelas Atsushi Kurita, President Director of PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI).
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This "The New SUV" model from Mitsubishi Motors will make its debut at a global launch in Indonesia, as the country that produced and sold this model for the first time. This car will be produced at the Mitsubishi Motors Krama Yudha Indonesia assembly plant (MMKI), which is located in Bekasi, West Java2, and its mass production units are scheduled to start shipping to Indonesian consumers soon after GIIAS.
“We have developed the design of this all-new model further to meet the needs of the compact SUV market, which has developed in recent years,” said Seiji Watanabe, General Manager of Mitsubishi Motors Design Division.
“Aside from the sturdy and powerful design character of Mitsubishi Motors, we pursue more stylish designs, energetic, and different from before. At the upcoming GAIKINDO Indonesia International Auto Show, We hope that more and more customers will discover what Mitsubishi Motors has to offer and be able to understand and have an emotional connection with our designs through The New SUV..
Mitsubishi's New SUV Design Concept
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Based on the design concept “Silky & Solid”, An authentic SUV design that is stylish and sturdy also combines elegance and toughness, thus creating a style that creates an authoritative presence in the scenery from ASEAN cities to the extraordinary wilderness. The upper body of the car expresses silky smoothness with a floating roof and sleek surfaces that start from the three-diamond emblem at the front and flow along the sides to the rear. The underbody adopts sturdy and powerful SUV proportions – the muscular fenders express the agility of an athlete, while the best ground clearance in its class is 222 mm4 combined with wheels 18 inci, and large diameter tires improve handling on rough roads.
At the front, Dynamic Shield's face has evolved in line with the design concept. Here, a design consisting of left and right bumpers as well as a lower bumper protector that protects the front grille which symbolizes the powertrain performance, combined in three dimensions to create a sporty front face with a deep impression. LED daytime running lights combine an “L-shape” with slit accents to emit light in an iconic “T-shape”., making this SUV instantly recognizable as a Mitsubishi model even from a distance, while emphasizing his wide stance.
On the side of the car body, Rich, muscular surfaces combine with sculpted fender flares and character lines to express the power and dynamism of the SUV. By adopting the same “T-shape” design for the rear LED lights, the same as on the front, the rear gets a wide and stable look.
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