Otodiva.id – Transportation service applications have become an important and inseparable part of today's societal mobility, especially those who live in urban areas. The ease and comfort offered by the application is an attraction that can change people's habits in ordering transportation services. even so, certainty of getting the ordered transportation service online is still a problem that is often complained about. Therefore, Bluebird offers a fast solution, easy, and comfortable through EZPay feature in the MyBluebird application
The EZPay feature is a mobility solution that integrates the ecosystem online and offline in Bluebird Group operations. Because, beyond the ease of ordering a taxi online, customers still feel uncertain about getting a fleet, such as a driver's canceled order, is a problem.
The way to get a taxi quickly is to take it directly at the Bluebird taxi rank, like in the mall area, office, hotel, airport, railway station, even stopping on the side of the road. Besides that, EZPay also provides convenience for customers who prefer digital payment methods and peace of mind for customers who forget/don't bring cash.
Customers can immediately take a taxi that is in front of their eyes without having to order via the application first. After being in the taxi, customers can open the MyBluebird application then select the EZPay feature to make non-cash payments and the taxi will be #DirectCusss.
Mediko Azwar, Chief Marketing Officer PT Blue Bird Tbk, "We implement this by integrating online and offline ecosystems where customers can immediately take a Bluebird taxi anywhere and then open the MyBluebird application when they are in the taxi.. After that, select the EZPay feature to make digital payments. Kami harap inovasi ini dapat membantu meningkatkan produktivitas sehari-hari mereka supaya lebih sat set.”
Customers who use the EZPay feature can also take advantage of various promotional programs available on the MyBluebird application to get discounts on travel costs. For added comfort and convenience, Customers can choose the desired non-cash payment system, such as debit/credit cards, virtual account, e-voucher, and various e-wallet from electronic payment company partners.
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