Otodiva.id – PT Honda Prospect Motor mencatat penjualan secara retail sebanyak 10.165 units in November 2023, increased by 6% compared to the previous month. One of the models that recorded the highest sales increase in November was the Honda WR-V, that is 1.428 units or increase by 15% compared to the previous month.
The Honda WR-V was first introduced to the world in November 2022 and began distribution to consumers in December 2022. A year after its launch, this model received a positive response from consumers, successfully recording as many retail sales as possible 17.157 unit.
Then Honda's other flagship model, the Honda Brio, recorded sales of as many as 4.905 unit. These sales figures again place the Honda Brio as Honda's best-selling car with a sales contribution of 48% of total sales in November 2023.
Apart from the Honda Brio, Honda's biggest sales were contributed by the Honda HR-V which recorded sales of 1.537 units with a sales contribution of 15% of Honda's total sales in November 2023. Another Honda SUV model, namely the Honda BR-V, sold as much 1.353 units and the All New Honda CR-V sold as many as 559 unit.
Other Honda models such as the Honda Mobilio recorded as many sales 148 unit, Honda City Hatchback RS as much 132 unit, Honda Civic as much 63 unit, Honda City as much 19 unit, Honda Accord as much 12 units as well as the Honda Civic Type R as many 9 unit.
Yusak Billy as Sales & Marketing and After Sales Director of PT Honda Prospect Motor said, “Until the end of this year, superior models such as the Honda WR-V, The Honda Brio and Honda HR-V continue to be popular with consumers and make a significant contribution to Honda sales. Before the new year, We continue to monitor market conditions to ensure balanced production and supply levels so that we can continue to meet consumer demand."
To refresh the market again at the end of the year 2023, Honda is holding a sales program entitled Ease of Mind with 0% Interest 2-3 Years* for Honda City models, Honda Civic and Honda Accord. This program aims to make it easier for consumers to own a Honda sedan in installments 0% as long as until 3 year.
Honda is holding a sales program with the theme HEBOH* (Honda has more promotions at the end of the year) where consumers purchased Honda cars in December 2023 have the opportunity to get various benefits ranging from free maintenance fees* to Upgrader Packages.
Honda also has a PASTI* program (Leasing Packages as You Like) which offers various conveniences as well as special financial calculation offers to make it easier for consumers who want to own a special Honda SUV in October 2023.
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