Otodiva – Hyundai Motor Company, via Hyundai N Brand, establishes a commitment to bringing innovation to high-performance cars that emphasize extraordinary performance and an impressive driving experience. Dengan moto “Never Just Drive”, Hyundai N Brand emphasizes that every vehicle must be able to provide joy and satisfaction in driving.
Hyundai N Brand is here to fulfill the needs of automotive enthusiasts for an unforgettable driving experience with powerful high-performance cars and precise control. This model is a symbol of Hyundai's dedication to creating leading mobility solutions, in line with its global vision, Progress for Humanity.
The Birth and Philosophy of the Hyundai N Brand
The origins and philosophy of Hyundai N Brand are inspired by two cities which are centers of inspiration: Namyang, a Hyundai research and development district in South Korea, and the Nürburgring, a famous racing circuit in Germany. The development of the Hyundai N Brand began in 2012 with the announcement of Hyundai's involvement in the World Rally Championship (WRC), as well as the introduction of the i20 WRC concept car at the Paris Motor Show in September. Three months later, Hyundai Motorsport was officially formed in Alzenau, German, as part of Hyundai's strategy to return to the WRC.
In March 2013, Hyundai introduced the i20 WRC concept car with the latest improvements at the Geneva Motor Show. The Hyundai Motor Technical Center at the Nürburgring was then inaugurated, confirms Hyundai's commitment to developing high-performance cars. Hyundai closes out the year 2013 by introducing the N logo for the first time, followed by vehicle launches for the WRC 2014 in December.
Hyundai N Brand continues to develop and achieve success in various racing events, like the WRC, WTCR, dan TCR World Tour. Various Hyundai N Brand models also received prestigious awards, like IONIQ 5 N which was named TopGear Car of the Year 2023. Philosophy Hyundai N Brand, yang menekankan “N Feeling”, offers a unique and exciting driving experience through three main pillars: Corner Rascal, Racetrack Capability, dan Everyday Sports Car. With a focus on driver preferences, Hyundai N Brand does not only offer reliable high-performance cars, but also an unmatched driving experience.
Technology and innovation are the hallmarks of Hyundai N Brand, with the use of advanced technology in suspension, mover, and design to improve performance and responsiveness. Hyundai N Brand's comprehensive lineup has proven itself as a reliable high-performance car manufacturer, with participation in various racing events and the introduction of the latest models, including those based on electricity. With a transformation towards cleaner mobility, Hyundai N Brand continues to lead the way in delivering high-performance EVs for the future.
