Otodiva – Signify, global leader in lighting, announced their latest collaboration with Mercedes-AMG PETRONAS Formula 1 Team. This collaboration was born from a shared passion for technological innovation and sustainability, with the aim of making Mercedes-AMG PETRONAS F1 the most sustainable professional sports team in the world.
Eric Rondolat, CEO Signify, expressed his pride in this collaboration. He emphasized that both parties have the same commitment to responsible innovation, which not only improves their industrial performance, but also transcends sectoral boundaries. “Kami sangat senang dapat mendukung Mercedes-AMG PETRONAS F1 dengan menyediakan inovasi pencahayaan yang berfokus pada manusia dan meningkatkan kinerja tim,” kata Rondolat.
Toto Wolff, Team Principal and CEO of Mercedes-AMG PETRONAS F1 Team, adding that innovation and performance are at the heart of every step they take. Besides that, Their social responsibility encourages them to continue to strive for sustainability. “Bermitra dengan Signify adalah langkah penting dalam mencapai tujuan kami dalam inovasi dan keberlanjutan,” ujar Wolff.
Richard Sanders, Chief Commercial Officer Mercedes-AMG PETRONAS F1 Team, also welcomes this collaboration. According to him, working with innovative companies like Signify will create a meaningful impact and leave a long-lasting legacy. “Kami antusias melihat bagaimana kolaborasi ini dapat mengoptimalkan peluang yang ada,” tambah Sanders.
Environmental Responsibility
Signify has led the transformation and decarbonization of the lighting sector. Recently, they announced the Climate Transition Plan 2040, which targets achieving net zero by year 2040. Since 2019, Signify has reduced greenhouse gas emissions across the value chain by up to 50% and continue to promote energy efficiency and a faster energy transition. Through this partnership, Signify is committed to sharing their knowledge and expertise to help Mercedes-AMG PETRONAS F1 develop their own Climate Transition Plan.
Well-being and Performance
To win Formula races 1, All team members must always perform optimally. Lighting innovations from Signify will support the team's efforts in creating ideal conditions for racers, technician, and other team members. Technologies such as NatureConnect and Eye Comfort will provide daylight that is comfortable for the eyes, helps concentration, and supports the body's natural rhythms, which is important to adapt to a challenging global racing schedule.
Unforgettable experience
Signify lighting has illuminated nighttime racing circuits in Singapore and Las Vegas, ensuring that the world's fastest racing event is perfectly lit. For spectators who are not on the circuit, Signify provides immersive surround lighting technology, creating a TV viewing and gaming experience that makes fans feel like they are in the middle of a racing arena.
This collaboration between Signify and Mercedes-AMG PETRONAS F1 Team shows how innovative and sustainable lighting technology can improve performance and provide an extraordinary experience, both on and off the track. Together, they are committed to continuing to push the boundaries of innovation and sustainability, creating a brighter and more responsible future.
