Otodiva – At the Gaikindo Indonesia International Auto Show automotive exhibition (GIIAS) 2024 which took place at ICE BSD, Tangerang, Toyota recorded very impressive sales results. During the period 18-28 July 2024, PT Toyota Astra Motor (TAM) managed to collect 6.202 vehicle order letter (SPK). This achievement shows the high enthusiasm of visitors towards Toyota products.
In the sales report, Toyota shows dominance through the Kijang Innova model, who managed to register 1.968 SPK, or approx 31% of Toyota's total SPK during the exhibition. Following behind, the Avanza Veloz duo contributed 1.395 units or 22% of Toyota's total SPK. However, the one that attracts the most attention is the All New Kijang Innova Zenix HEV, which is an electrified car (xEV) bestseller with 1.305 units sold.
Impressive Performance from the Kijang Innova Zenix HEV
All New Kijang Innova Zenix HEV, with sales composition reaching 75% compared to the petrol version, recorded extraordinary results. With 1.305 units sold, This model is a favorite among consumers. Total sales for Toyota hybrid vehicles reached 1.724 unit, showed a significant increase of 37% compared to last year.
Henry Tanoto, Vice President Director PT TAM, expressed his gratitude for the trust given by GIIAS visitors 2024. “We are very grateful to all visitors who have chosen Toyota products as their main choice. "We hope that the results of this sale can strengthen Toyota's position and make a positive contribution to the Indonesian national automotive market in the second semester of 2024," he said in his statement..
Support for Hybrid Technology
Anton Jimmi Suwandy, Marketing Director PT TAM, adding that Toyota's hybrid technology is increasingly relevant and suitable for use in all regions of Indonesia. “Hybrid technology is still a very relevant and appropriate option for today's mobility. We are happy to see that Toyota's HEV managed to dominate sales at GIIAS 2024. Customers can reduce emissions without having to change their mobility habits,” he said.
The atmosphere at GIIAS 2024 emphasized that vehicle electrification, including Hybrid EVs, has great potential for development. Total SPK for Toyota electrified vehicles recorded 1.724 unit, which is 27% of Toyota's total SPK. This shows an increase of 5% compared to last year.
Best Selling Models and Future Hopes
The All New Kijang Innova Zenix HEV remains the most ordered model 1.305 unit, followed by the All New Yaris Cross HEV which sold as many 240 unit. These two models account for more than 75% of the total sales of the All New Kijang Innova Zenix and All New Yaris Cross during the exhibition.
Other models such as the All New Alphard HEV, which was launched at GIIAS 2023, also showed positive results with 121 units sold. Meanwhile the All New Vellfire HEV contributed 25 unit, and the New Corolla Cross HEV recorded 23 unit.
With that achievement, Toyota is increasingly strengthening its position as a leader in the electrified and hybrid car market in Indonesia. Efforts to provide environmentally friendly and efficient vehicle options continue to receive rave reviews from consumers.
Toyota's success at GIIAS 2024 shows that consumers are increasingly choosing vehicles that are not only high quality but also environmentally friendly. With impressive sales and increasing interest in hybrid technology, Toyota is ready to continue this positive trend and contribute to the growth of the automotive market in Indonesia.
