Otodiva – Astra Daihatsu Motor (ADM) again recorded brilliant achievements in the year 2024. From January to August, Daihatsu succeeded in selling 117.358 unit mobil. This figure strengthens Daihatsu's position as one of the main players in the Indonesian automotive industry, with a market share of 20,1% of the total national sales reached 580.000 unit. In the cheap, environmentally friendly vehicle segment (LCGC), Daihatsu Sigra emerged as the favorite with the largest sales contribution.
There's no denying it, Daihatsu Sigra become the backbone of company sales, with notches 38.837 units or approx 33% of Daihatsu's total sales. This car has long been a popular choice, especially among young families who need a functional and cost-effective vehicle. Besides that, model Gran Max Pick Up contribute 28.222 units or 24%, proving its popularity in the commercial segment. Model Daihatsu Terios, which is in the SUV segment, also managed to record sales of 14.221 unit, contribute 12% of total sales.
Further, Daihatsu also dominates in various other segments. In the LCGC MPV market, Win master 60% of total sales, temporary Gran Max Pick Up leads in the low pick-up segment by share 56%. In the Low Semi Commercial segment, Big Max Mini Bus stands out with a contribution of 92%, achieved as many sales as possible 9.488 unit. This achievement emphasizes Daihatsu's commitment to meeting consumer needs in various market segments.
Interestingly, Daihatsu sales in August 2024 also recorded an increase of 2,1% compared to the previous month. This shows that even though the national automotive market only increased by 1,6%, Daihatsu is able to maintain its growth momentum. This increase cannot be separated from Daihatsu's strategy of providing various conveniences for consumers, starting from purchasing a vehicle on flexible credit through a leasing company, easy to access after sales service, to exchange facilities for old vehicles with new Daihatsu cars.
Towards the end of the year, Astra Daihatsu is again pampering its consumers with DAIFEST 2024, a sales promotion program that lasts until 31 December 2024. In this program, Consumers can enjoy various special offers, including attractive discounts as well as the chance to win prize draws. The prizes offered are also very tempting, starting from holiday packages to various domestic and international destinations to grand prizes in the form of one unit Daihatsu Rocky. Voting for the grand prize will take place in January 2025, thus providing additional motivation for consumers who want to own a new Daihatsu car.
Not only that, Daihatsu also gives appreciation to its loyal customers. Tri Mulyono, as Marketing & Customer Relations Division Head PT Astra International Tbk. Daihatsu Sales Operation, expressed his gratitude to consumers for the trust and support they have given. “Kami sangat bersyukur atas capaian positif hingga Agustus 2024. With a market share of 20,1%, We are optimistic that we can continue to provide innovation and the best service to consumers,he said. Mulyono also hopes that this achievement will be an incentive for Daihatsu to continue to grow until the end of the year, especially with support from the DAIFEST promo which is expected to be able to increase sales further.
In an increasingly competitive automotive world, Daihatsu continues to prove itself as a brand trusted by Indonesian consumers. Success in maintaining position in the cheap car market with Daihatsu Sigra as the spearhead, as well as its dominance in the commercial vehicle segment with Big Max, shows that the strategy implemented by Daihatsu is right on target. Besides that, the presence of attractive promotional programs such as DAIFEST 2024 becomes an added value that is difficult for consumers to miss.
Daihatsu is not only focused on increasing sales, but also on excellent customer service. With various after-sales services offered, starting from regular maintenance to ease in the trade-in process, Daihatsu has succeeded in creating an ecosystem that makes it easier for consumers to own and maintain their vehicles. This is of course one of the reasons why Daihatsu continues to be loved by the Indonesian people, from time to time.
Entering the final quarter 2024, High hopes are aimed at Daihatsu to be able to maintain positive growth. With various strategies that have been implemented and support from the DAIFEST program 2024, Daihatsu seems ready to close this year with increasingly impressive achievements.
