Entering the second semester of the year 2021, PT Honda Prospect Motor has recorded sales of 8.234 units in July 2021, or has increased by as much 8,7% compared to the previous month which was recorded as much 7,578 unit. The biggest sales contributor that month came from the Honda Brio Satya, Honda Brio RS and Honda HR-V 1.5 L.
According to news from Honda Indonesia, The Honda Brio Satya sold as many as 2.170 units in July, These sales contributed approx 26% of Honda's total sales and until now leads the Low Cost Green Car market segment (LCGC) with a market share of 27%.
Meanwhile, the Honda Brio RS is still available today market leader in the City Car segment with a market share of 50% and has recorded positive sales of 1.832 units in July or up 41% from the previous month. Meanwhile, the Honda HR-V 1.5 L has sold as many as 1.682 units or up 122% compared to the previous month with a market share to date of 15%.
Apart from these three models, Honda sales of other CKD products, including the Honda City Hatchback RS which sold as many as 971 unit, increased 18% from the previous month. So, The New Honda CR-V also experienced an increase of 207% compared to the previous month and sold as much 788 unit, followed by the Honda Mobilio which sold as many 433 units increase 22% from last month. Meanwhile, the Honda BR-V has sold as many as 193 unit, and Honda HR-V 1,8 L sold as many as 73 unit.
Yusak Billy, Business Innovation and Marketing & Sales Director of PT Honda Prospect Motor said, "Honda sales in July have increased from the previous month, supported by tax relaxation regulations from the government which have been extended again until August. 2021. We are grateful that our sales trend is still positive in the middle of this PPKM period, and then we will focus on maintaining supply to be able to meet consumer demand as quickly as possible."
Apart from the products above, Several CBU Honda models also contributed to sales last July. The Honda Civic Sedan sold as many as 14 unit, The Honda Civic Hatchback RS sold as many as 62 unit, The Honda Accord sold as many as 12 units and the Honda Odyssey sold as many 4 unit.
This August, Honda is also providing a special Merdeka Promo for purchasing the Honda Brio Satya, Honda Mobilio, and Honda BR-V up to Rp 4 million*. Convenience is also provided to companies or employees who use the Car Ownership Program facilities (COP) who want to make a purchase, will get a Fleet Sales Package of up to Rp 15 million to purchase Honda Civic Sedan and Honda Accord cars.
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