Esemka is Indonesia's national car brand. This car was launched in 2019. Now let's remember the products sold at the factory in Boyolali, Central Java. Esemka is a leader in the entry of cars from local Southeast Asian brands into Indonesia. There are car companies of both brands, VinFast, Vietnam, Proton was once the pride of Malaysia's car.
Esemka is a mainstay amidst the hustle and bustle of local Southeast Asian car brands that will expand in Indonesia. There are two brands, namely VinFast, car brands from Vietnam and Proton, a car that once became the pride of Malaysia. Esemka emphasized that they are not national cars, because this car is not a political product and is not funded by the government, but purely a private initiative. PT Solo Manufaktur Kreasi (SMK) launched an Esemka branded automotive product called the Bima version 1, 2 and 1.3 in the year of 2019.
The Esemka website explains that PT Solo Manufaktur Kreasi currently holds the license to produce eight different types of Esemka cars. The car that is classified as a minicar is the Esemka Bima 1.0 M/T, Esemka Bima 1.2 M/T, Esemka Bima 1.3 M/T, Esemka Bima 1.3 LM/T, Esemka Bima 1.8 DM/T, Esemka Digdaya 2.0 M/T., Esemka Garuda 2.0 (x) M/T and Esemka Borneo 2.7D.
Dimensionally, Bima 1.3 has wider dimensions, namely 4,930mm long, width 1,720mm, and 1995mm high. Meanwhile, the size of the cargo box is long 2.970 mm, wide 1.740 mm and height 470 mm. The Esemka Bima car was launched as a commercial vehicle in September 2019, priced under IDR 150 million. Esemka Bima car price at 2020 only Rp. 125 million (OTR for Java).
Some people are said to have owned and enjoyed driving Esemka Bima cars. They are the Indonesian Air Force, Semarang City Government and former Minister of Energy and Mineral Resources Ignasius Jonan. Nah, in addition to sales of light commercial vehicles. Esemka also tried out an SUV on the road, Garuda 1 motorized 2.000 cc.
This car also appeared to the public on the occasion of the introduction of the Esemka Bima 1.2 and 1.3 in year 2019, along with Rajawali and Moose SUVs. Esemka Garuda 1 has also been registered in the Minister of Home Affairs Regulation (Minister of Home Affairs Regulation) Number 14 Year 2019 concerning the Basis for Calculating Motor Vehicle Tax and Transfer Tax for Motor Vehicles 2019.
In mid June 2021, Malaysian state-owned car brand, Proton announced that it will return to fight in the Indonesian automotive industry. Proton became more active in Southeast Asia after buying some of its shares (9,9%) from China's Zhejiang Geely Holding. Proton takes the time to sell a number of vehicles such as the Savvy, Persona, Saga, Exora and Iriz. However, the pride of Indonesia and Malaysia is not clear enough to leave the Indonesian market. Besides Proton, VinFast also seems to want to sell cars in Indonesia. It is known from documents registered in the intellectual property database of the Ministry of Law and Human Rights of the Republic of Indonesia, namely the LuxA image 2.0 and LuxSA 2.0.
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